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On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve until 1891, cost a total of $2,300.
By 1892, Mr. Candler's flair for merchandising had boosted sales o
Music appeal method can help people to remember the name of product
Analysis of Advertising
Is this advertising effective when appeared magazine which is full of fashion-related advertising?
Humor appeal can affect customer well especially when appeared at unusual media
③ 인쇄매체광고1 - 신문광고 (newspaper advertising , 新聞廣告)
신문지상에 게제되는 광고로 정보 ? 교양 ? 보도 등 여러 가지 특징을 가진 매체로서 광고매체로서의 기능면이 중요시된다. 신문광고는 매우 대중적인 광고로서 발행부수가 많아 일반에게 널리 호소할 수 있다. 거기에 더해 신속한 발행이 가
And we also judged these examples by some standards. (We refered to DDB Needham's.)
1. Is it distinctive from other ad? - If client wants to keep their messages in target audience's mind, it's necessary to make ads distinctively. Because, as we know, numerous ads are coming out, So it should keep people focused in various ways.
2. Is it useful or meaningful for target audience? - We can se
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau
-Contrast of color
-Convenience feeling
-associate a lemon shape
by using moon
-Using blank side
-Irrelevance
between
the product and model
-Lots of
distract and thumbnail
images
Introduction
A. Chosun Daily’s background
1) History
Chosun Daily gets its name from Korea's last dynasty in Korean history. The Chosun Ilbo Establishment Union was created in September 1919, and the Chosun Daily company was founded on March 5, 1920. The newspaper was critical of, and sometimes directly opposed, the actions of the pro-Japanese government during Japanese colonial ru
Introduction
William Wordsworth (7 April 1770 – 23 April 1850) was a major English Romantic poet who, with Samuel Taylor Coleridge, helped to launch the Romantic Age in English literature with the 1798 joint publication Lyrical Ballads.
Debut
Wordsworth made his debut as a writer in 1787 when he published a sonnet in The European Magazine. That same year he began attending St John`s Colleg
Sense and Sensibility
Jane Austen - (16 December 1775 – 18 July 1817)
Romantic fiction
Landed gentry
Realism – biting irony & social commentary
Constant support from family
Epistolary novel
18th century ~ 19th century
Dependence of women on marriage to secure social standing & economic security
Austen’s works - Sense and Sensibility
1. Sense and Sensib
era
Following Bill Gates's internal "Internet Tidal Wave memo" on May 26, 1995 Microsoft began to redefine its offerings and expand its product line into computer networking and the World Wide Web.[ The company released Windows 95 on August 24, 1995, featuring pre-emptive multitasking, a completely new user interface with a novel start button, and 32-bit compatibility; similar to NT, it provide